In search of Differentiation

Ultimately, it’s price and performance that count.

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To win in a competitive market, companies must differentiate their products from those of their competitors. A problem for telecom service providers is that in the telecom business, differentiators have often been short-lived.

How is genuine, long-lasting differentiation possible in this market? Marketing and technology can contribute. But ultimately, price and service performance matter most.

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Author: Jacqui Namsoo and Barbara Lancaster
Published: 04/22/2002


Jacqui Namsoo is a Strategy Specialist at LTC International.

Barbara Lancaster is President of LTC International Inc.

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