Avoiding Future Schlock - The Real Life Application of Game Theory
- by Wedge Greene & Barbara Lancaster
Why take chances? Change is difficult, costly, & risky. But in a world of rapid change and cut-throat competition, innovation frequently wins. In this article, we look at what is ahead - with a goal of planning for and managing trends before they become disruptive.
[An extract from this article appears in Pipeline Magazine Feb 07 ]
For the full article download the PDF.
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